31.3.08

$12 Market Research That Works

Have you ever wished there was a cheap form of market research that would let you try new things? For example, would you like to test different templates on 2000 – 5000 website visitors? Try different affiliate programs on 10 000 visitors? In a relatively short time?

Well, there is a way to do this. I buy traffic. I can buy 10 000 untargeted hits for $12 or targeted for $19. I can try different layouts, different ads, different colors, even different article topics.

I take a look at my stats to compare:

-Click through rates
-Repeat visitors
-Number of page views
-Number of people who left the site
-And, how many people are really interested in a specific topic

Of course, there are intangibles. For example, the time of year, the quality of visitor, etc. However, this form of internet marketing is perfect for bloggers. As ‘hit and miss’ as it is, it gives great information in a relatively short time, as well as increase a blog’s page rank.

It also lets bloggers figure out which blog topics are hot, and which are not. They can test the success of certain topics. This is vital. I post to my blogs once every 4 or 5 days. When I find a ‘hot topic’ I will leave the blog with that topic as the top post. This way, the site always has a large quantity of hot topic posts- as well as a ‘hook’ for new readers.

I’ve even used this method of marketing to test affiliate programs, by sending the traffic to a specific article. I’ve used this method to test books, courses, and affiliate programs. I haven’t used it yet to test embedded Google ads, but that is on my to-do list.

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