17.2.08

What Is IZEA RealRank?

Tired of Google changing the rules? Tired of their sliding scale that changes your rank every few months? So is everyone else. Google is irrelevant in most cases. The unpredictable nature is valuable to their advertisers, but few other people. They have also started to ‘hit’ other paid advertising mediums, such as paid posts, by lowering the page rank of sites that use those revenue generating systems.

RealRank data is a javascript that gathers traffic information. It ranks websites:

70% weighted towards visitors per day
20% weighted towards amount of ‘active’ inbound links ‘per day’
10% weighted towards page views per day

The problem is that IZEA only tracks blogs that opt in and put a script according to some pro blogging sites. However, I have blogs at several paid posts and have a rank on them, even though I have not opted in.

If you are with payperpost, then the script is already installed on your blogs through the PPP tool.

The problem is that real rank doesn’t take into account the social networking. Most important, RealRank ignores RSS feeds. One site may buy 10 000 hits, while another is 100% organic with 1000 subscribers, and yet the first site ranks higher.
The second problem – based on gossip – is that inbound links are measured only from other IZEA sites and blogs. This means that anyone with 10 – 20 blogs that link to each other, then that site will earn more link credit after a while than a site with a few hundred organic inbound links.

What makes the problem? The embedded IZEA link, it makes the system ‘exclusive.’ Ah well – we couldn’t expect it to be perfect.

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