There are several aspects of SEO that most bloggers never understand. They can make the difference between a PR4 and PR2. I’ve talked to dozens of bloggers who languish at PR3 for months, or years, never understanding why they cannot achieve a higher rank.
The truth is, if you know how to understand the rules of writing good content, and soliciting inbound links, then you can earn PR4, and even PR5 without taking an SEO course.
Understand Inbound Links
Most writers do not understand the purpose of inbound links. When search engines rank articles by importance, the most important element is not keywords, but inbound links. Search engines give the most importance to the keywords used in the links and web page the links appear on, but only if they match the keywords in the page they point to.
Page 1 (keyword: writing) has a link that leads to Page 2 (keyword: writing)
In this example, search engines gives Page 2 more importance because of the link. The more links, the more importance. That is why I always advice blog owners and webmasters to pick 5 or 10 good articles that were written for SEO purposes and then point keywords to those pages NOT the home page. This is because the home page rarely has good keywords, or they continually change.
However, writing 10 blogs and linking them together, or listing 100 articles on blogsvine or dig. Search engines look for links on different web pages. The more web pages that link to Page 2 (not the number of links) the higher the value.
Search Engine Value of Inbound Links
Not all inbound links are equal. Adding a URL at the end of an article is not as valuable as including a ‘keyword anchored’ link in the body of an article. And, adding the link 300 words down is not as valuable as adding the link in the first 20 words.
A link from a Page Rank 5 page is more valuable than one from a PR3 page. One link from a PR5 blog may (depending on other factors) be 200 times more valuable than a PR3 page, and 3000 times more valuable than a PR0 page (PR0 – a page with no page rank)
I’ve written several detailed blog posts on how search engines calculate page rank, and how you can use this to increase your page rank. I won’t go into much detail here. Except to offer some advice on where to get links, and how to value them.
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