One of the most important things to realize is that Google ranks pages, not websites. If the home URL has PR6, that doesn’t mean that every page has PR6. In fact, most websites have only 1 or 2 pages with a high PR, the rest are PR0. When a web visitor leaves a comment on a post, or sees a free content article at a website, then their link’s value depends on 2 things.
1. Is the link a keyword anchored link inside the article. If not, then a low value (if any) is given to signature lines, or URLs at the bottom of the page.
2. Does the web page that the link is on have a Page Rank higher than zero. If the web page is PR0, then the link will have little value – regardless of the home page’s Page Rank.
3. Does the web site that hosts the link have more than 50 outgoing links? This is important. Google does not give a website a ‘value’ until it has more than 50 inbound links. That means, if you leave a link on that page, it will have almost no value.
4. Count the links on the page. You want to leave a comment on a high ranking blog or forum, hoping to earn some Page Rank points. Step one should be counting the number of hyperlinks on the page. All links on that page receive a portion of that page’s PR value.
Let’s say that your article appears on a webpage with PR6. This is great news right? Maybe not. Each of the links on a page receives a portion of the Page’s PR value. More than 40 links, and there is almost no value to pass on.
This is why it offers no Page Rank or SEO value to pay for a link in a blog directory or buy a link on a page that sells links. This is because these scam artists play on blog and website owners ignorance of the system. They create a page with PR6 – PR8 and then sell links for $50 - $200. They put 100 links on a page, and make $10 000 + a month – but pass on no value to any of the links on the page.
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